Rachel has 10 years of experience in non-profit, healthcare, insurance, and now small business marketing as director of sales and marketing for her family’s wholesale lighting business, Henderson Wholesale Lamps. She specializes in brand management and proudly contributed to the “Medicine of the Highest Order” campaigns during her time at the University of Rochester Medical Center, as well as re-building the insurance brand for Dairy Farmers of America. She most recently served on the board of directors for the Learning Disabilities Association of CNY for four years, and currently serves on the marketing committee and co-chairs the Salt City Walk for Epilepsy-PRALID. She is an alum of St. John Fisher College and Le Moyne College with her bachelor’s and MBA, respectively. Rachel sits on CNYSME’s membership committee.