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PO Box 5334 | Syracuse, NY 13221 | 315.876.1868

Runningboards Marketing

19138 US-11
Watertown, NY 13601
(315) 960-6002
Member Type: Individual


John DeSantis


RBM was founded in January, 2018 by Richard C. (“Calvin”) McNeely III and Zachariah ("Zach") Yelle. The marketing concept was birthed while developing a marketing campaign for a restaurant in the Watertown, NY area.

After many long days and late nights DAV (pronounced Dave) was born. DAV had been built on a Ford Transit chassis with three independent high-rez LED screens. Calvin and Zach received DAV on April 10th 2018 and the trio hit the ground running. After a month of creating interest, awareness and support of the local community they added a full-time driver, as well as several part-time drivers and support staff.

As the team continued to increase velocity they quickly realized DAV needed an upgrade. He needed to display graphics in a more efficient way and start creating reports for ads for clients. It was at this point that Calvin and Zach created a cutting-edge software and technology platform called "RBM VELOCITY", that would allow DAV to communicate with the rest of the team from anywhere. With the ability to update graphics from anywhere, set up Geo-Fence areas, and start tracking when and where specific graphics played brought RBM to a whole new level.

About mid-year, the business was continuing to grow and they realized that the business model could easily be duplicated and started the process to make RBM a franchise opportunity.

Here we are in 2019. We have an incredible facility in Watertown, NY and have grown to eleven full-time and three part-time employees. We are also running a thriving local RBM business and are now an approved franchisor in New York and thirty-five other states, with more pending!
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